Leading design for a global food platform (Whisk). Working with leadership team to plan product vision and roadmap. Involved in all parts of design process including research, UI/UX design, prototyping, testing, delivery and reviewing the work of the other designers in the team.

Essential is a startup founded by Andy Robin (founder of Android). I joined in it's early stages and led the design for Essential Home, a product that aims to redefine smart homes.

With a team of only 6, we created the overall system for the first smart fridge which received more than eight awards, including Reviewed.com’s 2016 Editors’ Choice award, Men’sHealth Best of CES, Tom’s Guide Best of CES for Best Smart Home Device and Mashable’s Best Tech of CES award.

42Lions is UX/UI and branding studio, founded on 2011 with my colleague Avi Naim. We collaborated with Microsoft, Samsung and Israeli startups.

I started my career as a freelance designer mostly focusing on web design and branding for Israeli companies